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The differences between trade marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a marketing account manager. Additionally, a trade marketing manager has an average salary of $100,451, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Trade Marketing Manager | Marketing Account Manager | |
| Yearly salary | $100,451 | $67,983 |
| Hourly rate | $48.29 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Trade marketing managers and marketing account managers have different pay scales, as shown below.
| Trade Marketing Manager | Marketing Account Manager | |
| Average salary | $100,451 | $67,983 |
| Salary range | Between $72,000 And $139,000 | Between $50,000 And $91,000 |
| Highest paying City | Austin, TX | San Francisco, CA |
| Highest paying state | Texas | Washington |
| Best paying company | Bunge | American Tower |
| Best paying industry | Manufacturing | Energy |
There are a few differences between a trade marketing manager and a marketing account manager in terms of educational background:
| Trade Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and marketing account managers' demographics:
| Trade Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |