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The differences between trade marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $100,451 average annual salary of a trade marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Trade Marketing Manager | Marketing Lead | |
| Yearly salary | $100,451 | $104,664 |
| Hourly rate | $48.29 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Trade marketing managers and marketing leads have different pay scales, as shown below.
| Trade Marketing Manager | Marketing Lead | |
| Average salary | $100,451 | $104,664 |
| Salary range | Between $72,000 And $139,000 | Between $74,000 And $146,000 |
| Highest paying City | Austin, TX | San Francisco, CA |
| Highest paying state | Texas | California |
| Best paying company | Bunge | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a marketing lead in terms of educational background:
| Trade Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and marketing leads' demographics:
| Trade Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |