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The differences between trade marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $100,451 average annual salary of a trade marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Trade Marketing Manager | Marketing Manager | |
| Yearly salary | $100,451 | $104,550 |
| Hourly rate | $48.29 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Trade marketing managers and marketing managers have different pay scales, as shown below.
| Trade Marketing Manager | Marketing Manager | |
| Average salary | $100,451 | $104,550 |
| Salary range | Between $72,000 And $139,000 | Between $71,000 And $153,000 |
| Highest paying City | Austin, TX | Menlo Park, CA |
| Highest paying state | Texas | California |
| Best paying company | Bunge | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a marketing manager in terms of educational background:
| Trade Marketing Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and marketing managers' demographics:
| Trade Marketing Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |