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The differences between trade marketing managers and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a trade marketing manager and a senior product marketing manager. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $100,451 average annual salary of a trade marketing manager.
The top three skills for a trade marketing manager include ROI, POS and brand marketing. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Trade Marketing Manager | Senior Product Marketing Manager | |
| Yearly salary | $100,451 | $128,471 |
| Hourly rate | $48.29 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,749 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A trade marketing manager is a marketing professional who is responsible for local brand development and selling to companies who can then distribute the products to customers. Trade marketing managers should develop and implement marketing strategies such as product launches and loyalty programs to increase the product's success rate and brand perception. They are required to act as the key liaison between product development and buyers as well as maintain customer relationships for future purchases. Trade marketing managers must also assist wholesalers, retailers, or distributors with their marketing strategy.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Trade marketing managers and senior product marketing managers have different pay scales, as shown below.
| Trade Marketing Manager | Senior Product Marketing Manager | |
| Average salary | $100,451 | $128,471 |
| Salary range | Between $72,000 And $139,000 | Between $97,000 And $168,000 |
| Highest paying City | Austin, TX | San Francisco, CA |
| Highest paying state | Texas | California |
| Best paying company | Bunge | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a trade marketing manager and a senior product marketing manager in terms of educational background:
| Trade Marketing Manager | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between trade marketing managers' and senior product marketing managers' demographics:
| Trade Marketing Manager | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 60.2% Female, 39.8% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |