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The differences between web content managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a web content manager and a social media manager. Additionally, a web content manager has an average salary of $74,186, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a web content manager include web content, content management system and wordpress. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Web Content Manager | Social Media Manager | |
| Yearly salary | $74,186 | $70,287 |
| Hourly rate | $35.67 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,192 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Web content managers and social media managers have different pay scales, as shown below.
| Web Content Manager | Social Media Manager | |
| Average salary | $74,186 | $70,287 |
| Salary range | Between $49,000 And $110,000 | Between $50,000 And $98,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Gap Inc. | Microsoft |
| Best paying industry | Technology | Technology |
There are a few differences between a web content manager and a social media manager in terms of educational background:
| Web Content Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between web content managers' and social media managers' demographics:
| Web Content Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 47.1% Female, 52.9% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |