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The differences between account planners and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a marketing and sales coordinator. Additionally, an account planner has an average salary of $71,823, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Account Planner | Marketing And Sales Coordinator | |
| Yearly salary | $71,823 | $45,306 |
| Hourly rate | $34.53 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Account planners and marketing and sales coordinators have different pay scales, as shown below.
| Account Planner | Marketing And Sales Coordinator | |
| Average salary | $71,823 | $45,306 |
| Salary range | Between $48,000 And $107,000 | Between $33,000 And $61,000 |
| Highest paying City | Harrison, NY | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | AIG | |
| Best paying industry | Professional | Professional |
There are a few differences between an account planner and a marketing and sales coordinator in terms of educational background:
| Account Planner | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and marketing and sales coordinators' demographics:
| Account Planner | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |