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The differences between account planners and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an account planner and a marketing representative. Additionally, an account planner has an average salary of $71,823, which is higher than the $47,376 average annual salary of a marketing representative.
The top three skills for an account planner include digital marketing, media sales and nielsen. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.
| Account Planner | Marketing Representative | |
| Yearly salary | $71,823 | $47,376 |
| Hourly rate | $34.53 | $22.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 82,798 | 217,886 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 68% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
An account planner is someone who works primarily with clients on how to improve their accounts, sales strategy, and marketing. The account planner creates, develops, and maintains clients' accounts to increase sales and make them profitable. Included in an account planner's task is to monitor competition, determine problems in the actual marketing campaign, provide insight into the market's status, and offer suggestions on how to improve. The account planner also communicates directly with the client and actively works with them to achieve success.
A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.
Account planners and marketing representatives have different pay scales, as shown below.
| Account Planner | Marketing Representative | |
| Average salary | $71,823 | $47,376 |
| Salary range | Between $48,000 And $107,000 | Between $28,000 And $77,000 |
| Highest paying City | Harrison, NY | New York, NY |
| Highest paying state | Delaware | Washington |
| Best paying company | Amazon | |
| Best paying industry | Professional | Finance |
There are a few differences between an account planner and a marketing representative in terms of educational background:
| Account Planner | Marketing Representative | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between account planners' and marketing representatives' demographics:
| Account Planner | Marketing Representative | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.6% Female, 61.4% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 12.0% Asian, 13.2% White, 64.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |