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The differences between activations managers and associate brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and an associate brand manager. Additionally, an associate brand manager has an average salary of $95,925, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for an associate brand manager are customer service, sales floor, and loyalty programs.
| Activations Manager | Associate Brand Manager | |
| Yearly salary | $65,837 | $95,925 |
| Hourly rate | $31.65 | $46.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 69,511 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.
Activations managers and associate brand managers have different pay scales, as shown below.
| Activations Manager | Associate Brand Manager | |
| Average salary | $65,837 | $95,925 |
| Salary range | Between $40,000 And $108,000 | Between $67,000 And $137,000 |
| Highest paying City | Bridgewater, NJ | Parsippany-Troy Hills, NJ |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Meta | The Walt Disney Company |
| Best paying industry | Media | Manufacturing |
There are a few differences between an activations manager and an associate brand manager in terms of educational background:
| Activations Manager | Associate Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 64% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and associate brand managers' demographics:
| Activations Manager | Associate Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 40.0% Female, 60.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |