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The differences between activations managers and associate product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and an associate product manager. Additionally, an associate product manager has an average salary of $89,963, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for an associate product manager are product management, project management, and user stories.
| Activations Manager | Associate Product Manager | |
| Yearly salary | $65,837 | $89,963 |
| Hourly rate | $31.65 | $43.25 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 107,763 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
An associate product manager is someone who assists the product development teams in the development of new product features. The duties of an associate include formulation of product strategies, collection of quantitative product data, and interpretation of consumer feedback. The requirements to qualify for the position include a bachelor's degree in computer science, marketing, business management, or a related field, the ability to maintain strong customer relations, and excellent communication skills.
Activations managers and associate product managers have different pay scales, as shown below.
| Activations Manager | Associate Product Manager | |
| Average salary | $65,837 | $89,963 |
| Salary range | Between $40,000 And $108,000 | Between $65,000 And $122,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Start-up |
There are a few differences between an activations manager and an associate product manager in terms of educational background:
| Activations Manager | Associate Product Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and associate product managers' demographics:
| Activations Manager | Associate Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 45.0% Female, 55.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |