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The differences between activations managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Activations Manager | Brand Manager | |
| Yearly salary | $65,837 | $97,789 |
| Hourly rate | $31.65 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Activations managers and brand managers have different pay scales, as shown below.
| Activations Manager | Brand Manager | |
| Average salary | $65,837 | $97,789 |
| Salary range | Between $40,000 And $108,000 | Between $72,000 And $131,000 |
| Highest paying City | Bridgewater, NJ | Parsippany-Troy Hills, NJ |
| Highest paying state | New Jersey | Rhode Island |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Manufacturing |
There are a few differences between an activations manager and a brand manager in terms of educational background:
| Activations Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and brand managers' demographics:
| Activations Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |