Activations manager vs content manager

The differences between activations managers and content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a content manager. Additionally, a content manager has an average salary of $75,124, which is higher than the $65,837 average annual salary of an activations manager.

The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a content manager are digital marketing, content strategy, and content creation.

Activations manager vs content manager overview

	Activations Manager	Content Manager
Yearly salary	$65,837	$75,124
Hourly rate	$31.65	$36.12
Growth rate	10%	10%
Number of jobs	61,704	108,058
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 77%
Average age	39	39
Years of experience	10	10

What does an activations manager do?

An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Activations manager vs content manager salary

Activations managers and content managers have different pay scales, as shown below.

	Activations Manager	Content Manager
Average salary	$65,837	$75,124
Salary range	Between $40,000 And $108,000	Between $50,000 And $111,000
Highest paying City	Bridgewater, NJ	San Francisco, CA
Highest paying state	New Jersey	Washington
Best paying company	Meta	Meta
Best paying industry	Media	Technology

Differences between activations manager and content manager education

There are a few differences between an activations manager and a content manager in terms of educational background:

	Activations Manager	Content Manager
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 77%
Most common major	Business	English
Most common college	University of Georgia	University of Georgia

Activations manager vs content manager demographics

Here are the differences between activations managers' and content managers' demographics:

	Activations Manager	Content Manager
Average age	39	39
Gender ratio	Male, 44.1% Female, 55.9%	Male, 49.1% Female, 50.9%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between activations manager and content manager duties and responsibilities

Activations manager example responsibilities.

Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Include all contract negotiation, budget management, ROI tracking, social media strategies, digital content, and activation planning.
Perform administrative and management duties such as reports, presentations, scheduling, budget management, KPI tracking forms, etc.
Complete general kennel operations, pet health checks, assist supervisors with daily tasks.
Develop strategic, creative and effective ideas to top sponsors leveraging their relationship to create a positive ROI.
Create and maintain appealing and exciting Facebook and Instagram page, activations and products are promoted through social media.

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Content manager example responsibilities.

Manage social media, blogging, SEO strategy, and outreach.
Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
Manage social media marketing, including Instagram
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Web management responsibilities include WordPress and basic HTML.

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Activations manager vs content manager skills

Common activations manager skills

Customer Service, 12%
Digital Marketing, 11%
Project Management, 8%
Brand Activation, 8%
PowerPoint, 5%
POS, 5%

Common content manager skills

Digital Marketing, 9%
Content Strategy, 7%
Content Creation, 6%
Project Management, 6%
Web Content, 6%
Content Development, 4%

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Updated January 8, 2025

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