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The differences between activations managers and managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become an activations manager, becoming a manager takes usually requires 4-6 years. Additionally, an activations manager has an average salary of $65,837, which is higher than the $58,651 average annual salary of a manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a manager are customer service, payroll, and food safety.
| Activations Manager | Manager | |
| Yearly salary | $65,837 | $58,651 |
| Hourly rate | $31.65 | $28.20 |
| Growth rate | 10% | 6% |
| Number of jobs | 61,704 | 1,236,194 |
| Job satisfaction | - | 4.57 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 49% |
| Average age | 39 | 44 |
| Years of experience | 10 | 6 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
Managers are responsible for a specific department, function, or employee group. They oversee their assigned departments and all the employees under the department. Managers are responsible that the department they are handling is functioning well. They set the department goals and the steps they must take to achieve the goals. They are also in charge of assessing the performance of their departments and their employees. Additionally, managers are responsible for interviewing prospective candidates for department vacancies and assessing their fit to the needs of the department. Managers also set the general working environment in the department, and they are expected to ensure that their employees remain motivated.
Activations managers and managers have different pay scales, as shown below.
| Activations Manager | Manager | |
| Average salary | $65,837 | $58,651 |
| Salary range | Between $40,000 And $108,000 | Between $37,000 And $92,000 |
| Highest paying City | Bridgewater, NJ | - |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | Meta | - |
| Best paying industry | Media | Finance |
There are a few differences between an activations manager and a manager in terms of educational background:
| Activations Manager | Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between activations managers' and managers' demographics:
| Activations Manager | Manager | |
| Average age | 39 | 44 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.3% Unknown, 4.3% Hispanic or Latino, 15.5% Asian, 6.4% White, 67.0% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 10% |