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The differences between activations managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Activations Manager | Manager, Field Marketing | |
| Yearly salary | $65,837 | $93,296 |
| Hourly rate | $31.65 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Activations managers and managers, field marketing have different pay scales, as shown below.
| Activations Manager | Manager, Field Marketing | |
| Average salary | $65,837 | $93,296 |
| Salary range | Between $40,000 And $108,000 | Between $68,000 And $127,000 |
| Highest paying City | Bridgewater, NJ | Carson City, NV |
| Highest paying state | New Jersey | Nevada |
| Best paying company | Meta | |
| Best paying industry | Media | Technology |
There are a few differences between an activations manager and a manager, field marketing in terms of educational background:
| Activations Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and managers, field marketing' demographics:
| Activations Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |