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The differences between activations managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a marketing account manager. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Activations Manager | Marketing Account Manager | |
| Yearly salary | $65,837 | $67,983 |
| Hourly rate | $31.65 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Activations managers and marketing account managers have different pay scales, as shown below.
| Activations Manager | Marketing Account Manager | |
| Average salary | $65,837 | $67,983 |
| Salary range | Between $40,000 And $108,000 | Between $50,000 And $91,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Media | Energy |
There are a few differences between an activations manager and a marketing account manager in terms of educational background:
| Activations Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and marketing account managers' demographics:
| Activations Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |