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The differences between activations managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Activations Manager | Marketing Manager | |
| Yearly salary | $65,837 | $104,550 |
| Hourly rate | $31.65 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Activations managers and marketing managers have different pay scales, as shown below.
| Activations Manager | Marketing Manager | |
| Average salary | $65,837 | $104,550 |
| Salary range | Between $40,000 And $108,000 | Between $71,000 And $153,000 |
| Highest paying City | Bridgewater, NJ | Menlo Park, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between an activations manager and a marketing manager in terms of educational background:
| Activations Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and marketing managers' demographics:
| Activations Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |