Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between activations managers and planning managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a planning manager. Additionally, a planning manager has an average salary of $98,486, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a planning manager are project management, customer service, and strong analytical.
| Activations Manager | Planning Manager | |
| Yearly salary | $65,837 | $98,486 |
| Hourly rate | $31.65 | $47.35 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 137,190 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
Planning managers perform various duties and responsibilities for an organization. These include planning and monitoring a project or department's budget, production schedule, and inventory, creating reports of new plans, programs, and regulations, and ensuring development proposals comply with requirements and regulations. Additionally, planning managers are expected to serve as an intermediary between developers, government entities, businesses, and communities. They also oversee site plans, rezoning, and special-use permits, set schedules for the project, and supervise other personnel such as developers and consultants.
Activations managers and planning managers have different pay scales, as shown below.
| Activations Manager | Planning Manager | |
| Average salary | $65,837 | $98,486 |
| Salary range | Between $40,000 And $108,000 | Between $71,000 And $135,000 |
| Highest paying City | Bridgewater, NJ | San Francisco, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | ZS |
| Best paying industry | Media | Technology |
There are a few differences between an activations manager and a planning manager in terms of educational background:
| Activations Manager | Planning Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and planning managers' demographics:
| Activations Manager | Planning Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 64.1% Female, 35.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |