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Activations manager vs regional marketing manager

The differences between activations managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a regional marketing manager. Additionally, a regional marketing manager has an average salary of $85,217, which is higher than the $65,837 average annual salary of an activations manager.

The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Activations manager vs regional marketing manager overview

Activations ManagerRegional Marketing Manager
Yearly salary$65,837$85,217
Hourly rate$31.65$40.97
Growth rate10%10%
Number of jobs61,704115,987
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does an activations manager do?

An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Activations manager vs regional marketing manager salary

Activations managers and regional marketing managers have different pay scales, as shown below.

Activations ManagerRegional Marketing Manager
Average salary$65,837$85,217
Salary rangeBetween $40,000 And $108,000Between $62,000 And $116,000
Highest paying CityBridgewater, NJSan Francisco, CA
Highest paying stateNew JerseyCalifornia
Best paying companyMetaAbbVie
Best paying industryMediaConstruction

Differences between activations manager and regional marketing manager education

There are a few differences between an activations manager and a regional marketing manager in terms of educational background:

Activations ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Activations manager vs regional marketing manager demographics

Here are the differences between activations managers' and regional marketing managers' demographics:

Activations ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 44.1% Female, 55.9%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between activations manager and regional marketing manager duties and responsibilities

Activations manager example responsibilities.

  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Include all contract negotiation, budget management, ROI tracking, social media strategies, digital content, and activation planning.
  • Perform administrative and management duties such as reports, presentations, scheduling, budget management, KPI tracking forms, etc.
  • Complete general kennel operations, pet health checks, assist supervisors with daily tasks.
  • Develop strategic, creative and effective ideas to top sponsors leveraging their relationship to create a positive ROI.
  • Create and maintain appealing and exciting Facebook and Instagram page, activations and products are promoted through social media.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Activations manager vs regional marketing manager skills

Common activations manager skills
  • Customer Service, 12%
  • Digital Marketing, 11%
  • Project Management, 8%
  • Brand Activation, 8%
  • PowerPoint, 5%
  • POS, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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