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The differences between activations managers and revenue managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a revenue manager. Additionally, a revenue manager has an average salary of $86,270, which is higher than the $65,837 average annual salary of an activations manager.
The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a revenue manager are revenue cycle, reservations, and customer service.
| Activations Manager | Revenue Manager | |
| Yearly salary | $65,837 | $86,270 |
| Hourly rate | $31.65 | $41.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 61,704 | 110,405 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 63% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.
A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.
Activations managers and revenue managers have different pay scales, as shown below.
| Activations Manager | Revenue Manager | |
| Average salary | $65,837 | $86,270 |
| Salary range | Between $40,000 And $108,000 | Between $59,000 And $124,000 |
| Highest paying City | Bridgewater, NJ | Novato, CA |
| Highest paying state | New Jersey | California |
| Best paying company | Meta | Meta |
| Best paying industry | Media | Technology |
There are a few differences between an activations manager and a revenue manager in terms of educational background:
| Activations Manager | Revenue Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 63% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between activations managers' and revenue managers' demographics:
| Activations Manager | Revenue Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 44.1% Female, 55.9% | Male, 41.6% Female, 58.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |