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Activations manager vs revenue manager

The differences between activations managers and revenue managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a revenue manager. Additionally, a revenue manager has an average salary of $86,270, which is higher than the $65,837 average annual salary of an activations manager.

The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a revenue manager are revenue cycle, reservations, and customer service.

Activations manager vs revenue manager overview

Activations ManagerRevenue Manager
Yearly salary$65,837$86,270
Hourly rate$31.65$41.48
Growth rate10%10%
Number of jobs61,704110,405
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does an activations manager do?

An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

Activations manager vs revenue manager salary

Activations managers and revenue managers have different pay scales, as shown below.

Activations ManagerRevenue Manager
Average salary$65,837$86,270
Salary rangeBetween $40,000 And $108,000Between $59,000 And $124,000
Highest paying CityBridgewater, NJNovato, CA
Highest paying stateNew JerseyCalifornia
Best paying companyMetaMeta
Best paying industryMediaTechnology

Differences between activations manager and revenue manager education

There are a few differences between an activations manager and a revenue manager in terms of educational background:

Activations ManagerRevenue Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Activations manager vs revenue manager demographics

Here are the differences between activations managers' and revenue managers' demographics:

Activations ManagerRevenue Manager
Average age3939
Gender ratioMale, 44.1% Female, 55.9%Male, 41.6% Female, 58.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between activations manager and revenue manager duties and responsibilities

Activations manager example responsibilities.

  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Include all contract negotiation, budget management, ROI tracking, social media strategies, digital content, and activation planning.
  • Perform administrative and management duties such as reports, presentations, scheduling, budget management, KPI tracking forms, etc.
  • Complete general kennel operations, pet health checks, assist supervisors with daily tasks.
  • Develop strategic, creative and effective ideas to top sponsors leveraging their relationship to create a positive ROI.
  • Create and maintain appealing and exciting Facebook and Instagram page, activations and products are promoted through social media.
  • Show more

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
  • Show more

Activations manager vs revenue manager skills

Common activations manager skills
  • Customer Service, 12%
  • Digital Marketing, 11%
  • Project Management, 8%
  • Brand Activation, 8%
  • PowerPoint, 5%
  • POS, 5%
Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%

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