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Activations manager vs web manager

The differences between activations managers and web managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an activations manager and a web manager. Additionally, a web manager has an average salary of $82,696, which is higher than the $65,837 average annual salary of an activations manager.

The top three skills for an activations manager include customer service, digital marketing and project management. The most important skills for a web manager are digital marketing, wordpress, and html css.

Activations manager vs web manager overview

Activations ManagerWeb Manager
Yearly salary$65,837$82,696
Hourly rate$31.65$39.76
Growth rate10%10%
Number of jobs61,704107,495
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 73%
Average age3939
Years of experience1010

What does an activations manager do?

An activations manager is responsible for managing the product management techniques to generate sales and achieve profitability goals. Activations managers conduct data and statistical analysis to evaluate the current market trends and identify public demands to develop opportunities for brand resources. They also handle campaigns across the market platforms to enhance the brand's image and reach the target audience. An activations manager supervises the product plans from conceptualization to final launch and ensures that the goals meet the quality standards and client specifications.

What does a web manager do?

Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.

Activations manager vs web manager salary

Activations managers and web managers have different pay scales, as shown below.

Activations ManagerWeb Manager
Average salary$65,837$82,696
Salary rangeBetween $40,000 And $108,000Between $54,000 And $125,000
Highest paying CityBridgewater, NJSan Jose, CA
Highest paying stateNew JerseyHawaii
Best paying companyMetaMeta
Best paying industryMedia-

Differences between activations manager and web manager education

There are a few differences between an activations manager and a web manager in terms of educational background:

Activations ManagerWeb Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Activations manager vs web manager demographics

Here are the differences between activations managers' and web managers' demographics:

Activations ManagerWeb Manager
Average age3939
Gender ratioMale, 44.1% Female, 55.9%Male, 56.4% Female, 43.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between activations manager and web manager duties and responsibilities

Activations manager example responsibilities.

  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Include all contract negotiation, budget management, ROI tracking, social media strategies, digital content, and activation planning.
  • Perform administrative and management duties such as reports, presentations, scheduling, budget management, KPI tracking forms, etc.
  • Complete general kennel operations, pet health checks, assist supervisors with daily tasks.
  • Develop strategic, creative and effective ideas to top sponsors leveraging their relationship to create a positive ROI.
  • Create and maintain appealing and exciting Facebook and Instagram page, activations and products are promoted through social media.
  • Show more

Web manager example responsibilities.

  • Plan workflow and train catalog editors to manage XML.
  • Utilize 3scale tool to manage the API accessibility for external users.
  • Manage UI flow, technical standards, development and maintenance for these tools.
  • Manage the QA process from the business side to ensure that the proper test plans are executed.
  • Manage site content including a graphic image library and product catalog using various tools including HTML and content management software.
  • Design and manage daily and monthly e-newsletters publish in XML and deliver to subscribers via e-mail in ASCII and HTML formats.
  • Show more

Activations manager vs web manager skills

Common activations manager skills
  • Customer Service, 12%
  • Digital Marketing, 11%
  • Project Management, 8%
  • Brand Activation, 8%
  • PowerPoint, 5%
  • POS, 5%
Common web manager skills
  • Digital Marketing, 9%
  • WordPress, 9%
  • Html Css, 7%
  • B Testing, 6%
  • Google Analytics, 5%
  • HTML, 4%

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