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The differences between advertising analysts and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a marketing assistant. Additionally, an advertising analyst has an average salary of $55,380, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Advertising Analyst | Marketing Assistant | |
| Yearly salary | $55,380 | $39,442 |
| Hourly rate | $26.62 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Advertising analysts and marketing assistants have different pay scales, as shown below.
| Advertising Analyst | Marketing Assistant | |
| Average salary | $55,380 | $39,442 |
| Salary range | Between $39,000 And $77,000 | Between $28,000 And $55,000 |
| Highest paying City | Seattle, WA | Jersey City, NJ |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Technology | Finance |
There are a few differences between an advertising analyst and a marketing assistant in terms of educational background:
| Advertising Analyst | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and marketing assistants' demographics:
| Advertising Analyst | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |