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The differences between advertising analysts and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $55,380 average annual salary of an advertising analyst.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Advertising Analyst | Marketing Consultant | |
| Yearly salary | $55,380 | $70,593 |
| Hourly rate | $26.62 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Advertising analysts and marketing consultants have different pay scales, as shown below.
| Advertising Analyst | Marketing Consultant | |
| Average salary | $55,380 | $70,593 |
| Salary range | Between $39,000 And $77,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Washington | Delaware |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an advertising analyst and a marketing consultant in terms of educational background:
| Advertising Analyst | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and marketing consultants' demographics:
| Advertising Analyst | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |