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The differences between advertising analysts and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a marketing coordinator. Additionally, an advertising analyst has an average salary of $55,380, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Advertising Analyst | Marketing Coordinator | |
| Yearly salary | $55,380 | $48,326 |
| Hourly rate | $26.62 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Advertising analysts and marketing coordinators have different pay scales, as shown below.
| Advertising Analyst | Marketing Coordinator | |
| Average salary | $55,380 | $48,326 |
| Salary range | Between $39,000 And $77,000 | Between $34,000 And $67,000 |
| Highest paying City | Seattle, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Keller Williams Capital Properties |
| Best paying industry | Technology | Technology |
There are a few differences between an advertising analyst and a marketing coordinator in terms of educational background:
| Advertising Analyst | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and marketing coordinators' demographics:
| Advertising Analyst | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |