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The differences between advertising analysts and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an advertising analyst and a marketing specialist. Additionally, an advertising analyst has an average salary of $55,380, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for an advertising analyst include digital marketing, b testing and facebook. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Advertising Analyst | Marketing Specialist | |
| Yearly salary | $55,380 | $54,942 |
| Hourly rate | $26.62 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 26,343 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Advertisement is essential for the promotion of the company and its products, as well as to improve sales. An advertising analyst works alongside a company's marketing and creative departments to improve promotion of goods and services. An advertising analyst monitors the market, checks competition, and devises strategies to outmaneuver competitors in advertising products. The analyst must have a keen sense of design and substantial knowledge of advertising techniques.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Advertising analysts and marketing specialists have different pay scales, as shown below.
| Advertising Analyst | Marketing Specialist | |
| Average salary | $55,380 | $54,942 |
| Salary range | Between $39,000 And $77,000 | Between $36,000 And $82,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between an advertising analyst and a marketing specialist in terms of educational background:
| Advertising Analyst | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising analysts' and marketing specialists' demographics:
| Advertising Analyst | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.5% Female, 51.5% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 13.9% White, 64.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |