Advertising sales vs advertising sales representative

The differences between advertising sales and advertising sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and an advertising sales representative. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $63,224 average annual salary of an advertising sales representative.

The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for an advertising sales representative are CRM, powerpoint, and media sales.

Advertising sales vs advertising sales representative overview

	Advertising Sales	Advertising Sales Representative
Yearly salary	$73,239	$63,224
Hourly rate	$35.21	$30.40
Growth rate	-8%	-8%
Number of jobs	132,877	202,147
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 69%
Average age	44	44
Years of experience	4	4

What does an advertising sales do?

An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

Advertising sales vs advertising sales representative salary

Advertising sales and advertising sales representatives have different pay scales, as shown below.

	Advertising Sales	Advertising Sales Representative
Average salary	$73,239	$63,224
Salary range	Between $58,000 And $91,000	Between $35,000 And $112,000
Highest paying City	New York, NY	Harrison, NY
Highest paying state	New York	New York
Best paying company	eBay	Amazon
Best paying industry	Transportation	Telecommunication

Differences between advertising sales and advertising sales representative education

There are a few differences between an advertising sales and an advertising sales representative in terms of educational background:

	Advertising Sales	Advertising Sales Representative
Most common degree	Bachelor's Degree, 66%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising sales vs advertising sales representative demographics

Here are the differences between advertising sales' and advertising sales representatives' demographics:

	Advertising Sales	Advertising Sales Representative
Average age	44	44
Gender ratio	Male, 47.8% Female, 52.2%	Male, 42.2% Female, 57.8%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4%	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between advertising sales and advertising sales representative duties and responsibilities

Advertising sales example responsibilities.

Operate Salesforce and manage opportunities accordingly.
Present an advertisement solution with an attainable ROI.
Account analysis and preparation, assessing customer needs, and preparation of professional sales recommendations tailor to each customer s business.
Educate business owners on search engines (yahoo, google, etc . )

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Advertising sales vs advertising sales representative skills

Common advertising sales skills

Media Sales, 20%
Business Relationships, 12%
Business Development, 10%
Newspapers, 10%
SEO, 10%
Real Estate, 6%

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

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Advertising Sales
Advertising Sales vs Advertising Sales Representative

Updated January 8, 2025

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