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The differences between advertising sales and sales development representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales and a sales development representative. Additionally, an advertising sales has an average salary of $73,239, which is higher than the $51,504 average annual salary of a sales development representative.
The top three skills for an advertising sales include media sales, business relationships and business development. The most important skills for a sales development representative are SDR, lead generation, and customer service.
| Advertising Sales | Sales Development Representative | |
| Yearly salary | $73,239 | $51,504 |
| Hourly rate | $35.21 | $24.76 |
| Growth rate | -8% | 4% |
| Number of jobs | 132,877 | 199,588 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 83% |
| Average age | 44 | 47 |
| Years of experience | 4 | 4 |
An advertising sales agent is responsible for offering advertising services for the clients to boost their brand image and target potential customers on various media platforms. Advertising sales agents coordinate with the advertising team to strategize techniques in building their market presence by analyzing the current industry trends. They negotiate contracts with the clients and inform them of the business plans to help them increase revenues to achieve their long-term goals and objectives. An advertising sales agent must have excellent communication and organizational skills, especially in handling clients' requests and creating advertisement samples for their review.
A sales development representative qualifies leads at the sales funnel's initial stages. Sales development representatives need to conduct research for prospective clients and qualify the leads before handing them to the sales team. They develop sales strategies to attract buyers or solicit potential customers. They need to build relationships with their customers to determine their needs and qualify the viability of interests to drive sales. Also, they collaborate with the sales executives making certain that corporate targets and goals are met.
Advertising sales and sales development representatives have different pay scales, as shown below.
| Advertising Sales | Sales Development Representative | |
| Average salary | $73,239 | $51,504 |
| Salary range | Between $58,000 And $91,000 | Between $34,000 And $77,000 |
| Highest paying City | New York, NY | Boston, MA |
| Highest paying state | New York | Alaska |
| Best paying company | eBay | PitchBook Data |
| Best paying industry | Transportation | Start-up |
There are a few differences between an advertising sales and a sales development representative in terms of educational background:
| Advertising Sales | Sales Development Representative | |
| Most common degree | Bachelor's Degree, 66% | Bachelor's Degree, 83% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales' and sales development representatives' demographics:
| Advertising Sales | Sales Development Representative | |
| Average age | 44 | 47 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 63.1% Female, 36.9% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.5% Asian, 4.6% White, 71.3% American Indian and Alaska Native, 0.4% | Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 6% |