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The differences between alliance managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an alliance manager and a brand manager. Additionally, an alliance manager has an average salary of $141,424, which is higher than the $97,789 average annual salary of a brand manager.
The top three skills for an alliance manager include cloud, business development and business plan. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Alliance Manager | Brand Manager | |
| Yearly salary | $141,424 | $97,789 |
| Hourly rate | $67.99 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,812 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Alliance managers and brand managers have different pay scales, as shown below.
| Alliance Manager | Brand Manager | |
| Average salary | $141,424 | $97,789 |
| Salary range | Between $100,000 And $198,000 | Between $72,000 And $131,000 |
| Highest paying City | Seattle, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Washington | Rhode Island |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Manufacturing |
There are a few differences between an alliance manager and a brand manager in terms of educational background:
| Alliance Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between alliance managers' and brand managers' demographics:
| Alliance Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.5% Female, 34.5% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |