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Alliance manager vs category manager

The differences between alliance managers and category managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an alliance manager and a category manager. Additionally, an alliance manager has an average salary of $141,424, which is higher than the $102,035 average annual salary of a category manager.

The top three skills for an alliance manager include cloud, business development and business plan. The most important skills for a category manager are strategic sourcing, category strategy, and supplier performance.

Alliance manager vs category manager overview

Alliance ManagerCategory Manager
Yearly salary$141,424$102,035
Hourly rate$67.99$49.06
Growth rate10%10%
Number of jobs107,812108,424
Job satisfaction-5
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does an alliance manager do?

An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.

What does a category manager do?

Category managers are usually employed in the retail industry. They are primarily responsible for the sales enhancement of a specific group of products. The managers are involved in pricing, marketing, inventory, and vendor management. Their daily tasks include meeting with suppliers to talk about the plans, conducting orientation to the market research company, and updating category reports. Qualified applicants must have a degree in business administration or a related field as well as relevant job experience in a related job.

Alliance manager vs category manager salary

Alliance managers and category managers have different pay scales, as shown below.

Alliance ManagerCategory Manager
Average salary$141,424$102,035
Salary rangeBetween $100,000 And $198,000Between $74,000 And $138,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonNevada
Best paying companyOktaMcKinsey & Company Inc
Best paying industryTechnologyManufacturing

Differences between alliance manager and category manager education

There are a few differences between an alliance manager and a category manager in terms of educational background:

Alliance ManagerCategory Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 74%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Alliance manager vs category manager demographics

Here are the differences between alliance managers' and category managers' demographics:

Alliance ManagerCategory Manager
Average age3939
Gender ratioMale, 65.5% Female, 34.5%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between alliance manager and category manager duties and responsibilities

Alliance manager example responsibilities.

  • Manage vendor certification process for certain vendors; attain certifications for Cisco, IBM and VMWare among others.
  • Lead the integration and GTM for solutions develop jointly with EMC's leading technology partners.
  • Manage the strategic business relationship for the WWLP and OEM segments to ensure sales readiness for the business.
  • Manage company intellectual portfolio and develop key relationships with vendors and clients including leading global technology companies.
  • Develop and execute go-to-market strategy for SI and ISV alliance partners.
  • Educate IBM and ISV sales teams on unique value of partnership.
  • Show more

Category manager example responsibilities.

  • Lead team to manage predominantly seasonal fashion apparel by reacting to trends with appropriate buys and proactive exit strategies.
  • Manage and create purchase plans and OTB's.
  • Design and manage all BTL plans for the brands.
  • Manage multiple sources of data to mine for business voids and opportunities at both macro and micro levels.
  • Deliver profit and sales forecasts, manage merchandising budget, and used IRI data to produce optimal product mix.
  • Lead a high performance jewelry merchandising team in a digital commerce environment through television, e-commerce, and social media.
  • Show more

Alliance manager vs category manager skills

Common alliance manager skills
  • Cloud, 12%
  • Business Development, 12%
  • Business Plan, 7%
  • GTM, 7%
  • CRM, 6%
  • Lead Generation, 5%
Common category manager skills
  • Strategic Sourcing, 8%
  • Category Strategy, 8%
  • Supplier Performance, 5%
  • Supplier Relationships, 4%
  • Customer Service, 4%
  • Cost Savings, 4%

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