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The differences between alliance managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an alliance manager and a marketing manager. Additionally, an alliance manager has an average salary of $141,424, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for an alliance manager include cloud, business development and business plan. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Alliance Manager | Marketing Manager | |
| Yearly salary | $141,424 | $104,550 |
| Hourly rate | $67.99 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,812 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Alliance managers and marketing managers have different pay scales, as shown below.
| Alliance Manager | Marketing Manager | |
| Average salary | $141,424 | $104,550 |
| Salary range | Between $100,000 And $198,000 | Between $71,000 And $153,000 |
| Highest paying City | Seattle, WA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between an alliance manager and a marketing manager in terms of educational background:
| Alliance Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between alliance managers' and marketing managers' demographics:
| Alliance Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.5% Female, 34.5% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |