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Alliance manager vs media manager

The differences between alliance managers and media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an alliance manager and a media manager. Additionally, an alliance manager has an average salary of $141,424, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for an alliance manager include cloud, business development and business plan. The most important skills for a media manager are digital marketing, kpis, and media planning.

Alliance manager vs media manager overview

Alliance ManagerMedia Manager
Yearly salary$141,424$96,475
Hourly rate$67.99$46.38
Growth rate10%10%
Number of jobs107,812110,888
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Average age3939
Years of experience1010

What does an alliance manager do?

An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

Alliance manager vs media manager salary

Alliance managers and media managers have different pay scales, as shown below.

Alliance ManagerMedia Manager
Average salary$141,424$96,475
Salary rangeBetween $100,000 And $198,000Between $66,000 And $140,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonPennsylvania
Best paying companyOktaMeta
Best paying industryTechnologyAutomotive

Differences between alliance manager and media manager education

There are a few differences between an alliance manager and a media manager in terms of educational background:

Alliance ManagerMedia Manager
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 81%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Alliance manager vs media manager demographics

Here are the differences between alliance managers' and media managers' demographics:

Alliance ManagerMedia Manager
Average age3939
Gender ratioMale, 65.5% Female, 34.5%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between alliance manager and media manager duties and responsibilities

Alliance manager example responsibilities.

  • Manage vendor certification process for certain vendors; attain certifications for Cisco, IBM and VMWare among others.
  • Lead the integration and GTM for solutions develop jointly with EMC's leading technology partners.
  • Manage the strategic business relationship for the WWLP and OEM segments to ensure sales readiness for the business.
  • Manage company intellectual portfolio and develop key relationships with vendors and clients including leading global technology companies.
  • Develop and execute go-to-market strategy for SI and ISV alliance partners.
  • Educate IBM and ISV sales teams on unique value of partnership.
  • Show more

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Alliance manager vs media manager skills

Common alliance manager skills
  • Cloud, 12%
  • Business Development, 12%
  • Business Plan, 7%
  • GTM, 7%
  • CRM, 6%
  • Lead Generation, 5%
Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%

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