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The differences between alliance managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an alliance manager and an online marketing manager. Additionally, an alliance manager has an average salary of $141,424, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for an alliance manager include cloud, business development and business plan. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Alliance Manager | Online Marketing Manager | |
| Yearly salary | $141,424 | $96,212 |
| Hourly rate | $67.99 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 107,812 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Alliance managers and online marketing managers have different pay scales, as shown below.
| Alliance Manager | Online Marketing Manager | |
| Average salary | $141,424 | $96,212 |
| Salary range | Between $100,000 And $198,000 | Between $69,000 And $133,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Okta | Meta |
| Best paying industry | Technology | Utilities |
There are a few differences between an alliance manager and an online marketing manager in terms of educational background:
| Alliance Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between alliance managers' and online marketing managers' demographics:
| Alliance Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 65.5% Female, 34.5% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |