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The differences between analytical managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an analytical manager and a social media manager. Additionally, an analytical manager has an average salary of $119,134, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for an analytical manager include tableau, python and visualization. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Analytical Manager | Social Media Manager | |
| Yearly salary | $119,134 | $70,287 |
| Hourly rate | $57.28 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 49,773 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Analytical managers and social media managers have different pay scales, as shown below.
| Analytical Manager | Social Media Manager | |
| Average salary | $119,134 | $70,287 |
| Salary range | Between $89,000 And $158,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | The Citadel | Microsoft |
| Best paying industry | Professional | Technology |
There are a few differences between an analytical manager and a social media manager in terms of educational background:
| Analytical Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between analytical managers' and social media managers' demographics:
| Analytical Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.6% Female, 33.4% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |