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Analytical strategist vs marketing consultant

The differences between analytical strategists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analytical strategist and a marketing consultant. Additionally, an analytical strategist has an average salary of $73,709, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for an analytical strategist include data analysis, digital marketing and SAS. The most important skills for a marketing consultant are customer service, web content, and media sales.

Analytical strategist vs marketing consultant overview

Analytical StrategistMarketing Consultant
Yearly salary$73,709$70,593
Hourly rate$35.44$33.94
Growth rate19%19%
Number of jobs15,04388,935
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Average age3737
Years of experience66

Analytical strategist vs marketing consultant salary

Analytical strategists and marketing consultants have different pay scales, as shown below.

Analytical StrategistMarketing Consultant
Average salary$73,709$70,593
Salary rangeBetween $49,000 And $108,000Between $44,000 And $112,000
Highest paying CitySeattle, WAWilmington, DE
Highest paying stateWashingtonDelaware
Best paying companyMetaMeta
Best paying industryProfessionalTechnology

Differences between analytical strategist and marketing consultant education

There are a few differences between an analytical strategist and a marketing consultant in terms of educational background:

Analytical StrategistMarketing Consultant
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Analytical strategist vs marketing consultant demographics

Here are the differences between analytical strategists' and marketing consultants' demographics:

Analytical StrategistMarketing Consultant
Average age3737
Gender ratioMale, 76.7% Female, 23.3%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 3.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 10.3% White, 71.9% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between analytical strategist and marketing consultant duties and responsibilities

Analytical strategist example responsibilities.

  • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
  • Define KPIs base on business goals, and collaborate with cross-functional teams to determine optimization opportunities and ROI.
  • Explore massive structured/unstructure data in Teradata and Hadoop for pattern recognition and feature generation to improve ATO detection model performance.
  • Research and identify macro and micro economic conditions that may impact company performance.

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Analytical strategist vs marketing consultant skills

Common analytical strategist skills
  • Data Analysis, 22%
  • Digital Marketing, 16%
  • SAS, 15%
  • Business Intelligence, 12%
  • Client Facing, 9%
  • Marketing Campaigns, 5%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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