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Analytical strategist vs marketing specialist

The differences between analytical strategists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an analytical strategist and a marketing specialist. Additionally, an analytical strategist has an average salary of $73,709, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for an analytical strategist include data analysis, digital marketing and SAS. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Analytical strategist vs marketing specialist overview

Analytical StrategistMarketing Specialist
Yearly salary$73,709$54,942
Hourly rate$35.44$26.41
Growth rate19%19%
Number of jobs15,04387,145
Job satisfaction--
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Average age3737
Years of experience66

Analytical strategist vs marketing specialist salary

Analytical strategists and marketing specialists have different pay scales, as shown below.

Analytical StrategistMarketing Specialist
Average salary$73,709$54,942
Salary rangeBetween $49,000 And $108,000Between $36,000 And $82,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMetaGoogle
Best paying industryProfessionalTechnology

Differences between analytical strategist and marketing specialist education

There are a few differences between an analytical strategist and a marketing specialist in terms of educational background:

Analytical StrategistMarketing Specialist
Most common degreeBachelor's Degree, 83%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Georgia

Analytical strategist vs marketing specialist demographics

Here are the differences between analytical strategists' and marketing specialists' demographics:

Analytical StrategistMarketing Specialist
Average age3737
Gender ratioMale, 76.7% Female, 23.3%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 3.9% Unknown, 4.7% Hispanic or Latino, 9.1% Asian, 10.3% White, 71.9% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between analytical strategist and marketing specialist duties and responsibilities

Analytical strategist example responsibilities.

  • Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
  • Define KPIs base on business goals, and collaborate with cross-functional teams to determine optimization opportunities and ROI.
  • Explore massive structured/unstructure data in Teradata and Hadoop for pattern recognition and feature generation to improve ATO detection model performance.
  • Research and identify macro and micro economic conditions that may impact company performance.

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Analytical strategist vs marketing specialist skills

Common analytical strategist skills
  • Data Analysis, 22%
  • Digital Marketing, 16%
  • SAS, 15%
  • Business Intelligence, 12%
  • Client Facing, 9%
  • Marketing Campaigns, 5%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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