Post job

Brand consultant vs marketing executive

The differences between brand consultants and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand consultant and a marketing executive. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $68,165 average annual salary of a brand consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Brand consultant vs marketing executive overview

Brand ConsultantMarketing Executive
Yearly salary$68,165$73,499
Hourly rate$32.77$35.34
Growth rate10%10%
Number of jobs52,875145,040
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 70%
Average age3939
Years of experience1010

Brand consultant vs marketing executive salary

Brand consultants and marketing executives have different pay scales, as shown below.

Brand ConsultantMarketing Executive
Average salary$68,165$73,499
Salary rangeBetween $43,000 And $107,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between brand consultant and marketing executive education

There are a few differences between a brand consultant and a marketing executive in terms of educational background:

Brand ConsultantMarketing Executive
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 70%
Most common majorBusinessBusiness
Most common collegeUniversity of Wisconsin - MadisonUniversity of Georgia

Brand consultant vs marketing executive demographics

Here are the differences between brand consultants' and marketing executives' demographics:

Brand ConsultantMarketing Executive
Average age3939
Gender ratioMale, 49.3% Female, 50.7%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand consultant and marketing executive duties and responsibilities

Brand consultant example responsibilities.

  • Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Write blog posts and emails to drive SEO and increase traffic to client sites.
  • Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
  • Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
  • Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.
  • Show more

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Brand consultant vs marketing executive skills

Common brand consultant skills
  • Brand Strategy, 10%
  • Market Research, 9%
  • Website Design, 9%
  • Instagram, 9%
  • PowerPoint, 7%
  • Brand Management, 7%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

Browse executive management jobs