Brand consultant vs media consultant

The differences between brand consultants and media consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a brand consultant, becoming a media consultant takes usually requires 2-4 years. Additionally, a brand consultant has an average salary of $68,165, which is higher than the $53,443 average annual salary of a media consultant.

The top three skills for a brand consultant include brand strategy, market research and website design. The most important skills for a media consultant are website development, facebook, and twitter.

Brand consultant vs media consultant overview

	Brand Consultant	Media Consultant
Yearly salary	$68,165	$53,443
Hourly rate	$32.77	$25.69
Growth rate	10%	8%
Number of jobs	52,875	28,768
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Average age	39	42
Years of experience	10	4

Brand consultant vs media consultant salary

Brand consultants and media consultants have different pay scales, as shown below.

	Brand Consultant	Media Consultant
Average salary	$68,165	$53,443
Salary range	Between $43,000 And $107,000	Between $32,000 And $89,000
Highest paying City	-	Washington, DC
Highest paying state	-	Washington
Best paying company	-	iHeartMedia
Best paying industry	-	-

Differences between brand consultant and media consultant education

There are a few differences between a brand consultant and a media consultant in terms of educational background:

	Brand Consultant	Media Consultant
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 77%
Most common major	Business	Communication
Most common college	University of Wisconsin - Madison	Northwestern University

Brand consultant vs media consultant demographics

Here are the differences between brand consultants' and media consultants' demographics:

	Brand Consultant	Media Consultant
Average age	39	42
Gender ratio	Male, 49.3% Female, 50.7%	Male, 50.3% Female, 49.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	12%

Differences between brand consultant and media consultant duties and responsibilities

Brand consultant example responsibilities.

Leverage online marketing tools, including SEO and keywords, to connect with consumers and generate leads.
Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
Write blog posts and emails to drive SEO and increase traffic to client sites.
Develop strategic solutions and POV s that leverage social media platforms and improve client ROI.
Establish an open channel for employees to share digital stories across social media platforms (Facebook & YouTube).
Analyze ROI, cost per reach of current points of contact and prospective puppy owners, cost and efficiency of programs.

Media consultant example responsibilities.

Manage accounts by proactive CRM to ensure performance of marketing plans, and annual account renewals.
Manage accurate sales forecasting utilizing SalesForce./CRM.
Design and manage clients' business Facebook page, develop online advertisement campaigns and execute direct mail campaigns.
Used SEO tactics to produce content that rank high in search engine results, growing traffic to clients' websites.
Create landing pages for PPC campaigns performance.
Improve SEO for hundreds of websites by double, triple and quadruple percentage points.

Brand consultant vs media consultant skills

Common brand consultant skills

Brand Strategy, 10%
Market Research, 9%
Website Design, 9%
Instagram, 9%
PowerPoint, 7%
Brand Management, 7%

Common media consultant skills

Website Development, 16%
Facebook, 10%
Twitter, 8%
Digital Products, 7%
Search Engine Optimization, 5%
Instagram, 5%