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The differences between brand coordinators and account coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand coordinator, becoming an account coordinator takes usually requires 2-4 years. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $39,973 average annual salary of an account coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for an account coordinator are customer service, data entry, and powerpoint.
| Brand Coordinator | Account Coordinator | |
| Yearly salary | $45,983 | $39,973 |
| Hourly rate | $22.11 | $19.22 |
| Growth rate | 19% | 8% |
| Number of jobs | 43,291 | 93,480 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.
Brand coordinators and account coordinators have different pay scales, as shown below.
| Brand Coordinator | Account Coordinator | |
| Average salary | $45,983 | $39,973 |
| Salary range | Between $34,000 And $61,000 | Between $29,000 And $54,000 |
| Highest paying City | Kirkland, WA | Washington, DC |
| Highest paying state | Delaware | New York |
| Best paying company | VF | The American Musical and Dramatic Academy |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a brand coordinator and an account coordinator in terms of educational background:
| Brand Coordinator | Account Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between brand coordinators' and account coordinators' demographics:
| Brand Coordinator | Account Coordinator | |
| Average age | 37 | 42 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 27.5% Female, 72.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |