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Brand coordinator vs account coordinator

The differences between brand coordinators and account coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand coordinator, becoming an account coordinator takes usually requires 2-4 years. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $39,973 average annual salary of an account coordinator.

The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for an account coordinator are customer service, data entry, and powerpoint.

Brand coordinator vs account coordinator overview

Brand CoordinatorAccount Coordinator
Yearly salary$45,983$39,973
Hourly rate$22.11$19.22
Growth rate19%8%
Number of jobs43,29193,480
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Average age3742
Years of experience64

What does a brand coordinator do?

A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.

What does an account coordinator do?

An account coordinator assists account executives by providing day-to-day administrative support such as preparing and filing sales contracts and reports. As coordinators, they must maintain a good relationship with their clients and vendors by addressing issues and with regular communication. Account coordinators must possess essential skills such as a strong business administration background, adept at both written and verbal communication, and excellent time management. They are also responsible for researching prospective clients and produce client feedbacks to their account management teams.

Brand coordinator vs account coordinator salary

Brand coordinators and account coordinators have different pay scales, as shown below.

Brand CoordinatorAccount Coordinator
Average salary$45,983$39,973
Salary rangeBetween $34,000 And $61,000Between $29,000 And $54,000
Highest paying CityKirkland, WAWashington, DC
Highest paying stateDelawareNew York
Best paying companyVFThe American Musical and Dramatic Academy
Best paying industryManufacturingProfessional

Differences between brand coordinator and account coordinator education

There are a few differences between a brand coordinator and an account coordinator in terms of educational background:

Brand CoordinatorAccount Coordinator
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Brand coordinator vs account coordinator demographics

Here are the differences between brand coordinators' and account coordinators' demographics:

Brand CoordinatorAccount Coordinator
Average age3742
Gender ratioMale, 34.3% Female, 65.7%Male, 27.5% Female, 72.5%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between brand coordinator and account coordinator duties and responsibilities

Brand coordinator example responsibilities.

  • Maintain corporate website, SEO, produce company newsletter, and manage PPC campaigns associate with search engine placement.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create efficient programs that exceed goals in ROI.
  • Maintain and update company website + Facebook page.
  • Maintain good relationships with vendors and enhance ROI after every activity.
  • Design and develop presentations, including PowerPoint presentations for quarterly board meetings and marketing plans.
  • Show more

Account coordinator example responsibilities.

  • Manage service activations and product fulfillment, ESN changes, activations, deactivations and overall customer service satisfaction.
  • Manage bookkeeper and QuickBooks tabulations.
  • Manage client and prospect database for marketing purposes through Salesforce.com.
  • Capitalize on strong organizational and interpersonal skills to expertly manage the regional provider enrollment system for Medicare and Medicaid memberships.
  • Design business cards, letterhead and CRM.
  • Update forecast in CRM from all sales opportunities.
  • Show more

Brand coordinator vs account coordinator skills

Common brand coordinator skills
  • Project Management, 11%
  • Sales Floor, 8%
  • PowerPoint, 7%
  • Brand Management, 6%
  • Sales Associates, 6%
  • Digital Marketing, 6%
Common account coordinator skills
  • Customer Service, 23%
  • Data Entry, 9%
  • PowerPoint, 7%
  • Account Management, 7%
  • Project Management, 5%
  • Account Executives, 4%

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