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The differences between brand coordinators and brand managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand coordinator, becoming a brand manager takes usually requires 8-10 years. Additionally, a brand manager has an average salary of $97,789, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Brand Coordinator | Brand Manager | |
| Yearly salary | $45,983 | $97,789 |
| Hourly rate | $22.11 | $47.01 |
| Growth rate | 19% | 10% |
| Number of jobs | 43,291 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Brand coordinators and brand managers have different pay scales, as shown below.
| Brand Coordinator | Brand Manager | |
| Average salary | $45,983 | $97,789 |
| Salary range | Between $34,000 And $61,000 | Between $72,000 And $131,000 |
| Highest paying City | Kirkland, WA | Parsippany-Troy Hills, NJ |
| Highest paying state | Delaware | Rhode Island |
| Best paying company | VF | Meta |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a brand coordinator and a brand manager in terms of educational background:
| Brand Coordinator | Brand Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and brand managers' demographics:
| Brand Coordinator | Brand Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |