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The differences between brand coordinators and business development coordinators can be seen in a few details. Each job has different responsibilities and duties. Additionally, a business development coordinator has an average salary of $58,362, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a business development coordinator are customer service, CRM, and patients.
| Brand Coordinator | Business Development Coordinator | |
| Yearly salary | $45,983 | $58,362 |
| Hourly rate | $22.11 | $28.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 133,973 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 37 | 44 |
| Years of experience | 6 | - |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A business development coordinator specializes in devising strategies to identify and develop new sales and marketing opportunities, ensuring profitable growth and a strong client base. Their responsibilities revolve around gathering data, conducting research and analysis, organizing conferences and other events, maintaining records and data, and disseminating information such as proposals, memos, instructional documents, and more. There are also instances when a business development coordinator must liaise with clients and external agencies, even respond to calls and correspondence from customers.
Brand coordinators and business development coordinators have different pay scales, as shown below.
| Brand Coordinator | Business Development Coordinator | |
| Average salary | $45,983 | $58,362 |
| Salary range | Between $34,000 And $61,000 | Between $38,000 And $87,000 |
| Highest paying City | Kirkland, WA | San Francisco, CA |
| Highest paying state | Delaware | Pennsylvania |
| Best paying company | VF | Evernote |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a brand coordinator and a business development coordinator in terms of educational background:
| Brand Coordinator | Business Development Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between brand coordinators' and business development coordinators' demographics:
| Brand Coordinator | Business Development Coordinator | |
| Average age | 37 | 44 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 31.5% Female, 68.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 6.4% Unknown, 4.6% Hispanic or Latino, 9.4% Asian, 8.8% White, 70.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |