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Brand coordinator vs certified medical technician

The differences between brand coordinators and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand coordinator, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Brand coordinator vs certified medical technician overview

Brand CoordinatorCertified Medical Technician
Yearly salary$45,983$38,859
Hourly rate$22.11$18.68
Growth rate19%5%
Number of jobs43,291164,424
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 28%
Average age3744
Years of experience612

What does a brand coordinator do?

A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Brand coordinator vs certified medical technician salary

Brand coordinators and certified medical technicians have different pay scales, as shown below.

Brand CoordinatorCertified Medical Technician
Average salary$45,983$38,859
Salary rangeBetween $34,000 And $61,000Between $28,000 And $53,000
Highest paying CityKirkland, WADenton, TX
Highest paying stateDelawareAlaska
Best paying companyVFFavorite Healthcare Staffing
Best paying industryManufacturingHealth Care

Differences between brand coordinator and certified medical technician education

There are a few differences between a brand coordinator and a certified medical technician in terms of educational background:

Brand CoordinatorCertified Medical Technician
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 28%
Most common majorBusinessNursing
Most common collegeUniversity of GeorgiaUniversity of Connecticut

Brand coordinator vs certified medical technician demographics

Here are the differences between brand coordinators' and certified medical technicians' demographics:

Brand CoordinatorCertified Medical Technician
Average age3744
Gender ratioMale, 34.3% Female, 65.7%Male, 20.4% Female, 79.6%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1%Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage10%8%

Differences between brand coordinator and certified medical technician duties and responsibilities

Brand coordinator example responsibilities.

  • Maintain corporate website, SEO, produce company newsletter, and manage PPC campaigns associate with search engine placement.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create efficient programs that exceed goals in ROI.
  • Maintain and update company website + Facebook page.
  • Maintain good relationships with vendors and enhance ROI after every activity.
  • Design and develop presentations, including PowerPoint presentations for quarterly board meetings and marketing plans.
  • Show more

Certified medical technician example responsibilities.

  • Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
  • Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
  • Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
  • Perform first aid and apply CPR when necessary.
  • Perform first aid or CPR during medical emergencies until paramedics arrive.
  • Assist the residents in their ADL needs and prepare their meals.
  • Show more

Brand coordinator vs certified medical technician skills

Common brand coordinator skills
  • Project Management, 11%
  • Sales Floor, 8%
  • PowerPoint, 7%
  • Brand Management, 6%
  • Sales Associates, 6%
  • Digital Marketing, 6%
Common certified medical technician skills
  • Patients, 17%
  • Vital Signs, 12%
  • CPR, 8%
  • Administer Medications, 7%
  • Resident Care, 6%
  • HIPAA, 6%

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