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The differences between brand coordinators and coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand coordinator, becoming a coordinator takes usually requires 6-12 months. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $41,599 average annual salary of a coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a coordinator are customer service, patients, and excellent organizational.
| Brand Coordinator | Coordinator | |
| Yearly salary | $45,983 | $41,599 |
| Hourly rate | $22.11 | $20.00 |
| Growth rate | 19% | 12% |
| Number of jobs | 43,291 | 151,508 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 57% |
| Average age | 37 | 43 |
| Years of experience | 6 | 12 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
Coordinators are responsible for liaising between the department they are assigned to and any other external party. They oversee projects or agreements. They are in charge of following through negotiations between the two parties regarding work. They see through the conduct of such contracts by ensuring that all terms are amenable to both parties. They maintain records and other necessary data and paperwork. They also ensure that office policy and guidelines are being followed. Coordinators also ensure that all projects are completed efficiently and effectively.
Brand coordinators and coordinators have different pay scales, as shown below.
| Brand Coordinator | Coordinator | |
| Average salary | $45,983 | $41,599 |
| Salary range | Between $34,000 And $61,000 | Between $27,000 And $61,000 |
| Highest paying City | Kirkland, WA | San Francisco, CA |
| Highest paying state | Delaware | Alaska |
| Best paying company | VF | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a brand coordinator and a coordinator in terms of educational background:
| Brand Coordinator | Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 57% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between brand coordinators' and coordinators' demographics:
| Brand Coordinator | Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 36.3% Female, 63.7% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.2% Hispanic or Latino, 20.9% Asian, 6.4% White, 53.9% American Indian and Alaska Native, 2.1% |
| LGBT Percentage | 10% | 11% |