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The differences between brand coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Brand Coordinator | Digital Marketing Specialist | |
| Yearly salary | $45,983 | $60,359 |
| Hourly rate | $22.11 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Brand coordinators and digital marketing specialists have different pay scales, as shown below.
| Brand Coordinator | Digital Marketing Specialist | |
| Average salary | $45,983 | $60,359 |
| Salary range | Between $34,000 And $61,000 | Between $44,000 And $81,000 |
| Highest paying City | Kirkland, WA | San Francisco, CA |
| Highest paying state | Delaware | California |
| Best paying company | VF | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a brand coordinator and a digital marketing specialist in terms of educational background:
| Brand Coordinator | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and digital marketing specialists' demographics:
| Brand Coordinator | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |