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The differences between brand coordinators and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing and sales coordinator. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Brand Coordinator | Marketing And Sales Coordinator | |
| Yearly salary | $45,983 | $45,306 |
| Hourly rate | $22.11 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Brand coordinators and marketing and sales coordinators have different pay scales, as shown below.
| Brand Coordinator | Marketing And Sales Coordinator | |
| Average salary | $45,983 | $45,306 |
| Salary range | Between $34,000 And $61,000 | Between $33,000 And $61,000 |
| Highest paying City | Kirkland, WA | Alameda, CA |
| Highest paying state | Delaware | Delaware |
| Best paying company | VF | AIG |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a brand coordinator and a marketing and sales coordinator in terms of educational background:
| Brand Coordinator | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing and sales coordinators' demographics:
| Brand Coordinator | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |