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The differences between brand coordinators and marketing communications assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing communications assistant. Additionally, a marketing communications assistant has an average salary of $51,115, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing communications assistant are HTML, press releases, and email campaigns.
| Brand Coordinator | Marketing Communications Assistant | |
| Yearly salary | $45,983 | $51,115 |
| Hourly rate | $22.11 | $24.57 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 88,560 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing communications assistant's role is to perform support tasks for managers and staff, all while identifying marketing opportunities and strategies. Their responsibilities include conducting market research and analysis, producing progress reports and presentations, arranging schedules, maintaining records and data, and taking part in organizing events and projects. A marketing communications assistant may also handle social media platforms, engage with clients, manage the budget, and share insights and ideas. Furthermore, there are instances when one must coordinate with the media, prioritizing good public relations.
Brand coordinators and marketing communications assistants have different pay scales, as shown below.
| Brand Coordinator | Marketing Communications Assistant | |
| Average salary | $45,983 | $51,115 |
| Salary range | Between $34,000 And $61,000 | Between $34,000 And $76,000 |
| Highest paying City | Kirkland, WA | Neptune, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | VF | Microsoft |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a brand coordinator and a marketing communications assistant in terms of educational background:
| Brand Coordinator | Marketing Communications Assistant | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing communications assistants' demographics:
| Brand Coordinator | Marketing Communications Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 24.0% Female, 76.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.9% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |