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The differences between brand coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing communications coordinator. Additionally, a marketing communications coordinator has an average salary of $49,151, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Brand Coordinator | Marketing Communications Coordinator | |
| Yearly salary | $45,983 | $49,151 |
| Hourly rate | $22.11 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Brand coordinators and marketing communications coordinators have different pay scales, as shown below.
| Brand Coordinator | Marketing Communications Coordinator | |
| Average salary | $45,983 | $49,151 |
| Salary range | Between $34,000 And $61,000 | Between $36,000 And $67,000 |
| Highest paying City | Kirkland, WA | San Francisco, CA |
| Highest paying state | Delaware | New Jersey |
| Best paying company | VF | Avid |
| Best paying industry | Manufacturing | Manufacturing |
There are a few differences between a brand coordinator and a marketing communications coordinator in terms of educational background:
| Brand Coordinator | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 83% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing communications coordinators' demographics:
| Brand Coordinator | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |