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The differences between brand coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing & events coordinator. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Brand Coordinator | Marketing & Events Coordinator | |
| Yearly salary | $45,983 | $41,447 |
| Hourly rate | $22.11 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Brand coordinators and marketing & events coordinators have different pay scales, as shown below.
| Brand Coordinator | Marketing & Events Coordinator | |
| Average salary | $45,983 | $41,447 |
| Salary range | Between $34,000 And $61,000 | Between $31,000 And $54,000 |
| Highest paying City | Kirkland, WA | Jersey City, NJ |
| Highest paying state | Delaware | New Jersey |
| Best paying company | VF | A.T. Kearney |
| Best paying industry | Manufacturing | Start-up |
There are a few differences between a brand coordinator and a marketing & events coordinator in terms of educational background:
| Brand Coordinator | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing & events coordinators' demographics:
| Brand Coordinator | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |