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The differences between brand coordinators and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $45,983 average annual salary of a brand coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Brand Coordinator | Marketing & Sales Specialist | |
| Yearly salary | $45,983 | $54,214 |
| Hourly rate | $22.11 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 43,291 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Brand coordinators and marketing & sales specialists have different pay scales, as shown below.
| Brand Coordinator | Marketing & Sales Specialist | |
| Average salary | $45,983 | $54,214 |
| Salary range | Between $34,000 And $61,000 | Between $37,000 And $78,000 |
| Highest paying City | Kirkland, WA | Renton, WA |
| Highest paying state | Delaware | Washington |
| Best paying company | VF | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Telecommunication |
There are a few differences between a brand coordinator and a marketing & sales specialist in terms of educational background:
| Brand Coordinator | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand coordinators' and marketing & sales specialists' demographics:
| Brand Coordinator | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |