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The differences between brand coordinators and merchandise coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand coordinator and a merchandise coordinator. Additionally, a brand coordinator has an average salary of $45,983, which is higher than the $36,658 average annual salary of a merchandise coordinator.
The top three skills for a brand coordinator include project management, sales floor and powerpoint. The most important skills for a merchandise coordinator are cleanliness, sales floor, and merchandise presentation.
| Brand Coordinator | Merchandise Coordinator | |
| Yearly salary | $45,983 | $36,658 |
| Hourly rate | $22.11 | $17.62 |
| Growth rate | 19% | 10% |
| Number of jobs | 43,291 | 23,637 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 65% |
| Average age | 37 | 43 |
| Years of experience | 6 | 6 |
A Brand Coordinator is the primary point of contact in supporting the team for all brand campaign activities. They are involved in requesting information from internal and external partners, distributing marketing materials, updating activity plan documents, assisting brand executives with a deliverable list, and creating marketing assets such as interview setups and filming days. Brand coordinators also do research and analysis work, including writing newsletters to update brand activity and analyze user data, key competitors, and consumer trends to develop clear insights. They help book meeting rooms, manage invites, and maintain the event calendar.
A merchandise coordinator is responsible for monitoring the adequacy of supply inventory, creating purchase requests, and confirming the proper labeling of products. Merchandise coordinators assist with the creative arrangement of product displays, moving merchandise to the appropriate store section, informing the customers of the promotional products and discount offers, responding to the customers' inquiries and concerns, evaluating feature products' sales reports, and resolving customer complaints. A merchandise coordinator must have excellent communication and organizational skills, following store procedures and safety regulations at all times during the operational shift.
Brand coordinators and merchandise coordinators have different pay scales, as shown below.
| Brand Coordinator | Merchandise Coordinator | |
| Average salary | $45,983 | $36,658 |
| Salary range | Between $34,000 And $61,000 | Between $29,000 And $45,000 |
| Highest paying City | Kirkland, WA | North Kingstown, RI |
| Highest paying state | Delaware | Rhode Island |
| Best paying company | VF | New Era Cap |
| Best paying industry | Manufacturing | Media |
There are a few differences between a brand coordinator and a merchandise coordinator in terms of educational background:
| Brand Coordinator | Merchandise Coordinator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 65% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Pennsylvania |
Here are the differences between brand coordinators' and merchandise coordinators' demographics:
| Brand Coordinator | Merchandise Coordinator | |
| Average age | 37 | 43 |
| Gender ratio | Male, 34.3% Female, 65.7% | Male, 27.6% Female, 72.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.7% American Indian and Alaska Native, 0.1% | Black or African American, 8.4% Unknown, 4.6% Hispanic or Latino, 17.7% Asian, 6.9% White, 61.7% American Indian and Alaska Native, 0.7% |
| LGBT Percentage | 10% | 9% |