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Business development representative vs sales representative

The differences between business development representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $47,240 average annual salary of a business development representative.

The top three skills for a business development representative include business development, work ethic and customer service. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Business development representative vs sales representative overview

Business Development RepresentativeSales Representative
Yearly salary$47,240$56,591
Hourly rate$22.71$27.21
Growth rate4%4%
Number of jobs269,704205,456
Job satisfaction54.33
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 54%
Average age4447
Years of experience-4

What does a business development representative do?

A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Business development representative vs sales representative salary

Business development representatives and sales representatives have different pay scales, as shown below.

Business Development RepresentativeSales Representative
Average salary$47,240$56,591
Salary rangeBetween $26,000 And $82,000Between $33,000 And $94,000
Highest paying CitySan Francisco, CABoston, MA
Highest paying stateAlaskaMassachusetts
Best paying companyWipro LimitedGoogle
Best paying industryManufacturingPharmaceutical

Differences between business development representative and sales representative education

There are a few differences between a business development representative and a sales representative in terms of educational background:

Business Development RepresentativeSales Representative
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common collegeStanford UniversitySUNY College of Technology at Alfred

Business development representative vs sales representative demographics

Here are the differences between business development representatives' and sales representatives' demographics:

Business Development RepresentativeSales Representative
Average age4447
Gender ratioMale, 50.9% Female, 49.1%Male, 58.1% Female, 41.9%
Race ratioBlack or African American, 6.8% Unknown, 4.1% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage5%6%

Differences between business development representative and sales representative duties and responsibilities

Business development representative example responsibilities.

  • Lead BDR team in overall net new leads and opportunities in 2013 , 2014 and to date 2015
  • Follow up on leads generate from web hits, public Webinar registrations and tradeshows.
  • Write content and manage marketing automation through Pardot, creating campaigns and analyzing results.
  • Create hold leads into SalesForce cloud system for further outbound call on possible sale.
  • Manage customer portfolios, service relationships and cross-selling of all company's products and services.
  • Lead firm s social media presence on Facebook, Instagram, and Google+ and launch.
  • Show more

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
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Business development representative vs sales representative skills

Common business development representative skills
  • Business Development, 19%
  • Work Ethic, 7%
  • Customer Service, 7%
  • BDR, 6%
  • Sales Cycle, 4%
  • Lead Generation, 4%
Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%