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The differences between business strategists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a business strategist and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $62,796 average annual salary of a business strategist.
The top three skills for a business strategist include project management, digital marketing and client facing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Business Strategist | Marketing Lead | |
| Yearly salary | $62,796 | $104,664 |
| Hourly rate | $30.19 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 100,217 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A business strategist is responsible for developing strategic plans that will help improve an organization to reach its goals and targets and improve profitability. You will analyze existing business strategies and practices and provide recommendations for improvements. Other duties include developing product development and marketing strategies, providing direction and motivating staff to complete new projects and implement new tactics, and preparing presentations to clients and corporate investors. As a business strategist, you are also responsible for consulting with management and reviewing staff performance.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Business strategists and marketing leads have different pay scales, as shown below.
| Business Strategist | Marketing Lead | |
| Average salary | $62,796 | $104,664 |
| Salary range | Between $33,000 And $117,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | VMware | Meta |
| Best paying industry | - | Technology |
There are a few differences between a business strategist and a marketing lead in terms of educational background:
| Business Strategist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between business strategists' and marketing leads' demographics:
| Business Strategist | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 62.2% Female, 37.8% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |