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The differences between channel development managers and brand managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a channel development manager and a brand manager. Additionally, a brand manager has an average salary of $97,789, which is higher than the $94,149 average annual salary of a channel development manager.
The top three skills for a channel development manager include channel development, business development and cloud. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Channel Development Manager | Brand Manager | |
| Yearly salary | $94,149 | $97,789 |
| Hourly rate | $45.26 | $47.01 |
| Growth rate | 10% | 10% |
| Number of jobs | 116,224 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Channel development managers somewhat become the link between businesses and customers. Their duties include the recruitment of candidates, create resources to reach the market, and of course to manage or teach other channel managers. A channel developer job requires one to have some formal qualifications and education, typically a bachelor's degree in business, marketing, or any related field, and a minimum of five years of sales, marketing, and management experience. You should emphasize skills in communication, organization, and developing messaging strategies as developing relationships with all channel partners is necessary.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Channel development managers and brand managers have different pay scales, as shown below.
| Channel Development Manager | Brand Manager | |
| Average salary | $94,149 | $97,789 |
| Salary range | Between $64,000 And $136,000 | Between $72,000 And $131,000 |
| Highest paying City | Sacramento, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Rhode Island | Rhode Island |
| Best paying company | The Walt Disney Company | Meta |
| Best paying industry | Start-up | Manufacturing |
There are a few differences between a channel development manager and a brand manager in terms of educational background:
| Channel Development Manager | Brand Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between channel development managers' and brand managers' demographics:
| Channel Development Manager | Brand Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 69.7% Female, 30.3% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |